1.27.2010

Chase Sapphire - Continuity Fail!

Dear Chase: if you're going to use the same characters in a series of commercials, get your story straight!





I've got a lot of beef with these commercials (stupid coloration, lame gender/relationship roles, generally shitty acting), but THE WORST has to be the lack of continuity between the two. It is, clearly, the same couple in both ads. However, in the first one, it is determined that they cannot use their points on a vacation, because the woman has spent them all on a dress. Everyone seems okay with that. However, in the second, they are clearly using their points on a vacation. I guess it's not a Big Deal, but it's cleverness and attention to detail that make ads good - and this series fails in both of those areas.

(Yeah, I'm back, at least for now. We'll see.)

4 comments:

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